Growth executive and business leader
From strategy to revenue — and everything in between
About Me
My approach to marketing is simple…
You need to be everywhere your customer is, connect with them on a human level, and continually provide value in a way that helps them succeed. (I said my approach was simple, but that doesn’t mean anyone can do it.)
I've spent my career bridging the gap between ground-level customer insight and the commercial strategy needed to act on it. That means I've worked across brand, content, partnerships, and product — but always with the same north star: sustainable, scalable growth.
What makes me a little different is that I've owned it end to end. I've managed P&L, structured deals, built teams from scratch, and sat at the table where business decisions get made. Marketing is my background, but growth is my function.
My Experience
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Lead content & community for Realtor.com’s B2B brand, responsible for creating a scalable infrastructure for community strategy and growth to increase brand trust and perception and drive marketplace revenue across existing clients and prospects.
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Lead the brand, content marketing & education strategy teams for WeddingPro, the B2B brand of The Knot & WeddingWire, serving to educate entrepreneurs on how to successfully scale their businesses in the wedding industry.
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Head of Two Bright Lights (a photography submission online marketplace). Responsible for brand and business management, overseeing product, commercial strategy, business development and operations, and marketing efforts.
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Head of How They Asked (a lifestyle content brand with over 900k social followers). Responsible for brand and business management, overseeing product, operations, and marketing efforts.
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Managed the identification and development of new product concepts and created lead generation and loyalty marketing campaigns.
The Standouts
Organic growth for the weddingpro blog
300% in 1 year
3x Speaker at the largest wedding industry conference
Wedding MBA
Set content strategy to speak to an audience of
7m monthly viewers
Webinars hosted
More than 30
Developed an 8 month curriculum to support
DE&I
Where Marketing, operations & product meet
My sweet spot
weddingpro cor
It’s not very often you get to be a part of a big first for a company. But, in 2021, I led the educational strategy for WeddingPro’s first multi-day conference.
